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> Nautical Living > Land Rover BAR Merchandise

The America's Cup. It started in Britain - now we're racing to bring it home! Shop the official Land Rover BAR

merchandise collection and support Sir Ben Ainslie and the team as they challenge for the oldest international

trophy in sporting history.

Lifestyle & Heritage Co. is proud to stock this legendary collection.

Henri Lloyd Elite Offshore Jacket 2.0 (Black)

Built to withstand the worst conditions imaginable, this is the new ELITE Offshore Jacket 2.0 by Henri Lloyd.

£550.00
Henri Lloyd Fast-dri Silver Polo (Navy)

Control your own climate with the Henri Lloyd Fast-Dri Silver Polo

£34.00
Henri Lloyd Land Rover BAR Bermuda Polo

Inspired by the iconic Henri Lloyd Polo, the Land Rover BAR (Bermuda) is new this year.

£44.00
Henri Lloyd Land Rover BAR LS T-Shirt (Men's)

Inspired by the iconic Henri Lloyd Polo, the Land Rover BAR T-shirt is replica of the team t-shirt and constructed from 100% cotton pique

£60.00
Henri Lloyd Land Rover BAR Polo Shirt (Women's)

Inspired by the iconic Henri Lloyd Polo, the Land Rover BAR Polo is replica of the team Polo and constructed from 100% cotton pique

£50.00
Henri Lloyd Land Rover BAR Replica Baseball Cap

Henri Lloyd Land Rover BAR Replica Cap in 100% cotton.

£20.00
Henri Lloyd Land Rover BAR Replica Half Zip (Women's)

Henri Lloyd Land Rover BAR Replica Half Zip Tech Top is constructed from micro stretch fleece and has been designed with comfort and ease of movement in mind, a replica of the team’s fleece.

£80.00

The America’s Cup is the oldest international trophy in world sport, pre-dating the modern Olympics, the Ryder Cup and the World Cup – and Britain has never won it.

The first race was organised by the Royal Yacht Squadron in 1851, a single race around the Isle of Wight, open to yachts of all nations. The black schooner America won this nascent contest of maritime supremacy, outclassing the rest of the field to be first at the finish line off Cowes.

To honour that victory, it was renamed the America’s Cup and became a challenge trophy, open to sailing clubs of all nations. American teams successfully defended the Cup against all challenges for 132 years – the longest winning streak in sport – until an Australian team won in 1983.

Since then the Cup has become a truly global phenomena, with challenges from all five continents, and held in locations spread around the world. In 2017 the location is Bermuda. The team that wins the America’s Cup also wins the right to set the rules, choose the venue and the format.

When Land Rover BAR protected by Henri Lloyd performance kit, lift the trophy, the team will be able to bring it back to England and will return it home to where the story started, the waters off the Isle of Wight.

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