The America's Cup. It started in Britain - now we're racing to bring it home! Shop the official Land Rover BAR
merchandise collection and support Sir Ben Ainslie and the team as they challenge for the oldest international
trophy in sporting history.
Lifestyle & Heritage Co. is proud to stock this legendary collection.
The America’s Cup is the oldest international trophy in world sport, pre-dating the modern Olympics, the Ryder Cup and the World Cup – and Britain has never won it.
The first race was organised by the Royal Yacht Squadron in 1851, a single race around the Isle of Wight, open to yachts of all nations. The black schooner America won this nascent contest of maritime supremacy, outclassing the rest of the field to be first at the finish line off Cowes.
To honour that victory, it was renamed the America’s Cup and became a challenge trophy, open to sailing clubs of all nations. American teams successfully defended the Cup against all challenges for 132 years – the longest winning streak in sport – until an Australian team won in 1983.
Since then the Cup has become a truly global phenomena, with challenges from all five continents, and held in locations spread around the world. In 2017 the location is Bermuda. The team that wins the America’s Cup also wins the right to set the rules, choose the venue and the format.
When Land Rover BAR protected by Henri Lloyd performance kit, lift the trophy, the team will be able to bring it back to England and will return it home to where the story started, the waters off the Isle of Wight.