For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history. It still has a perfect timeless fit and the same details that made it famous: the perfect roll of the button-down collar, the quintessential GANT locker loop, the box pleat and the back collar button. The combination of our founder Bernard Gantmacher's dedication to quality and his sons Marty and Elliot's sense for style and business proved to be a winning formula. A classic shirt never goes out of style. Just wear it, love it and repeat.
After World War II, Bernard and Rose’s two sons, Marty and Elliot, returned home from active service. The brothers joined
the family business and in 1949 they launched their own label, GANT of New Haven.
The GANT shirt was an overnight success. An important feature was the button-down collar. Button-down shirts, originally
an English innovation, where becoming very fashionable and GANT was the first to introduce such a shirt on a larger
scale on the US market.
The combination of Bernard's dedication to quality and his sons’ style sense proved to be a winning formula. Over the
following years GANT came up with a number of creative tailoring features, such as the locker loop, the box pleat and the
button on the back of the collar to keep the tie in place. Such innovations helped to maintain interest in GANT and won
thelabel a dedicated following. For GANT, it all began with the shirt.
Trendy in the 1950s, and a classic today: The GANT button down collar.